THE IDEA
The TFP project was born from a simple, innovative and original idea: to offer a watch that satisfies the desire to own a luxury object, in a limited edition, with an original style, an automatic mechanical movement, and an unbeatable quality/price ratio.
Founders
TFP founders and members are managers, professionals, entrepreneurs with significant and successful work experience in the Luxury and other sectors.
TFP is the expression of the will of people who share a passion for innovative, unique and exclusive, yet accessible objects .
Attention is also paid to Sustainability for the Planet, believing that it is due for themselves and especially for future generations. In this way TFP is defining a new idea of accessible, original and sustainable Luxury.
The founders' goal isn't just to sell a product, but to disrupt the traditional concept of luxury. Their philosophy is built on three pillars that reflect their professional identity:
- Accessibility
- Innovation and Uniqueness
- Ethics and Sustainability
Where?
TIME FOR PLANET srl SB was born in Tuscany, one of the most well-known and appreciated Italian regions in the world, to the point of representing a real “brand”. Tuscany, always a source of inspiration of Art and Beauty for many artists and geniuses who have lived there, today is the center of the most important district of Italian Fashion .
The stimulating cities of Florence and Lucca have influenced the style and technical characteristics of TFP watches, providing the backdrop for the creative, design, and marketing skills of the TFP team.
Tradition and Innovation
TFP features a skilled and multifaceted team, lead:
- for Design by Antonio Ambuchi: a professional who works between Italy and Switzerland, with over 30 years of highly qualified
experience, designing elegant, sporty,
and innovative watches and luxury items for brands such as Locman, Panerai,
Anonimo, Dino Zei, U-Boat, Kendall, Visconti, and others .
- for Marketing by Maurizio Mattucci: one of the founders
and first CEO of TFP, he was also CEO of Visconti Luxury and top manager of many other companies in
the luxury sector and other industries.
The founders, together with the company staff, have
contributed to the growth and consolidation of these success stories and have
now put their skills at the service of this new project, to define and
implement a new concept of luxury, in search of a new challenge
Exclusive but Accessible
Each TFP product is made exclusive by its unique design , the materials used and the production features. World-Beater is the adjective that identifies it as a champion of sustainable luxury.
However, exclusivity does not preclude an accessible price . The decision to limit potential environmental impacts in business processes, reducing waste and scrap, allows TFP to be an innovative, unique product, but also within the reach of many.
Even the marketing and sales processes of the product follow the innovative philosophy that identifies TFP, proposing essential packaging and advertising materials and tools, with low environmental impact, without sacrificing elegance.
TFP uses innovation and digital technologies to optimize physical spaces and minimize the use of logistical resources.
More TFP Watches, More Trees
We collaborate with specialized operators to plant trees, whose benefits on the one hand compensate for the production of CO2 and counteract deforestation, and on the other offer new job opportunities to the populations who are cultivating the trees.
For each watch sale, we plant trees. You will be able to follow the growth of your tree on the WEB, thanks to the link we will send you.
Intellectual Property
TFP pays particular attention to intellectual property and has registered its trademark in several countries.
Furthermore, confirming the technical expertise of its team, it has designed and registered an innovative button system for a chronograph watch, which will be one of the projects in future collections.