
THE IDEA
The TFP project was born from a simple, innovative and original idea: to offer a watch that satisfies the desire to own a luxury object, in a limited edition, with an original style, an automatic mechanical movement, and an unbeatable quality/price ratio.

WHO
TFP founders and members are managers, professionals, entrepreneurs with significant and successful work experience in the Luxury and other sectors.
TFP is the expression of the will of people who share a passion for innovative, unique and exclusive, yet accessible objects .
Attention is also paid to Sustainability for the Planet, believing that it is due for themselves and especially for future generations. In this way TFP is defining a new idea of accessible, original and sustainable Luxury.

WHERE?
TIME FOR PLANET srl SB was born in Tuscany, one of the most well-known and appreciated Italian regions in the world, to the point of representing a real “brand”. Tuscany, always a source of inspiration of Art and Beauty for many artists and geniuses who have lived there, today is the center of the most important district of Italian Fashion .
And it is in this land, where, strong in a glorious past, we look to the future in an innovative way, that the project finds its origins, in particular in the two splendid cities of Florence, still today a melting pot of artistic creativity and cultural renaissance, and Lucca , a medieval jewel, capital of the paper industry, an important hub for the recycling of materials.

TRADITION AND INNOVATION
The suggestions coming from such stimulating places have influenced the style characteristics of TFP timepieces. Thanks to the creative capabilities of TFP that draw on more than twenty-five years of experience in the style of elegant and innovative Luxury Hard Goods (Mechanical Wristwatches, Writing Instruments, Accessories).
TFP managers have contributed to the growth of many of these success stories and now these skills are at the service of the TFP project to define and realize a new idea of sustainable Luxury.

EXCLUSIVE BUT ACCESSIBLE
Each TFP product is made exclusive by its unique design , the materials used and the production features. World-Beater is the adjective that identifies it as a champion of sustainable luxury.
However, exclusivity does not preclude an accessible price . The decision to limit potential environmental impacts in business processes, reducing waste and scrap, allows TFP to be an innovative, unique product, but also within the reach of many.
Even the marketing and sales processes of the product follow the innovative philosophy that identifies TFP, proposing essential packaging and advertising materials and tools, with low environmental impact, without sacrificing elegance.
TFP uses innovation and digital technologies to optimize physical spaces and minimize the use of logistical resources.